The Shawshank Redemption Movie study assignment

The Shawshank Redemption Movie study - Assignment Example In any event, when he is going to abandon ever getting the opportunity he wants, Andy comes in and reignites that trust. He in the long run gets his application allowed. The significance of expectation in one’s life is appeared in the film through different scenes that show the impacts of expectation on the lives of the detainees. In his first night in jail, it is trust that solaces Andy. In spite of the fact that he is carrying out an actual existence punishment, he despite everything has trust that he will taste opportunity once more. It makes him quiet and ready to think and consider things in this way concocting good thoughts all the while. When keeping in touch with the state senate to request assets to extend the jail library, trust pushes him to continue composing in any event, when he gets no answer until at last he gets a reaction. The news that Tommy once met the man that executed his better half and her sweetheart siphons new vitality into Andy. His expectation of getting out ascents as he sees a chance to claim his sentence. Moreover, it is the desire for getting out sometime that keeps him penetrating a passage through the jail di vider utilizing a stone hummer for quite a while until he accomplishes his point. Expectation is additionally used to draw out the assurance of Red to get parole in spite of his application being dismissed more than once. It is trust that makes him continue applying for parole without surrendering. At the point when Brooks is discharged from jail, he is lost in a world he is curious about with. He discovers life hard outside jail, as he can't modify well. Because of an absence of expectation throughout everyday life, he chooses to take his life by hanging himself. The refrain that the superintendent disclosed to Andy when he first visited him in quite a while cell was John 8:12. This refrain says, â€Å"I am the Light of the world. He who tails me ought not stroll in obscurity however will have the Light of Life.† This is the utilization of mention as the superintendent implies the Bible refrain to discuss his significance in the jail. He is in a roundabout way alluding to himself as the light inside the jail and that whoever partners with him will get a simpler time

Canon's international market Essay Example | Topics and Well Written Essays - 3000 words

Standard's universal market - Essay Example Research distinguishes, further, practically no impact in the nation of source impact for this brand. 1.0 Introduction Canon, established in 1937, is a Japanese global brand that centers around a few distinct markets. The brand represents considerable authority in the creation of scanners, computerized and film creation cameras, printers and family camcorders. In 2012, Canon kept up about 21 percent piece of the overall industry among rivalry available to be purchased of copiers and PC printers (Tonerfabrik 2013). It is through development, as opposed to normalization, that Canon can catch such high piece of the overall industry in PC equipment and peripherals, reliably making upgrades to item structure and usefulness so as to accomplish target showcase intrigue. Standard works in an exceptionally serious universal market, with significant brand-perceived names, for example, Nikon, Hewlett-Packard, and Samsung keeping up the most unmistakable serious powers. Moreover, Canon gives ite ms to Japanese, Chinese, European and North American shoppers, with each market keeping up various requirements for practical camera and PC fringe gear. Furthermore, the businesses’ clinical gear client sections are attracted to Canon’s late advancements in giving spearheading clinical imaging items which is changing the extent of Canon’s creation frameworks and accentuation on item yield. So as to contend effectively in a dynamic and soaked global market, Canon must recognize chances to all the more likely serve assorted shoppers and business clients and reliably advance as a feature of worldwide system. 2.0 Canon 4P showcasing investigation This segment portrays Canon’s way to deal with the advertising blend that decides its market position among contending brands. 2.1 Product Canon can't receive a normalized promoting theory as the ways of life and necessities of customers change as per social qualities, utilization designs for the items gave by Canon, and their degree of value affectability. Japanese shoppers, as indicated by Geert Hofstede, a popular and regarded social scientist, score profoundly in vulnerability evasion on Hofstede’s Cultural Dimensions scale (Hofstede 2010; Fernandez et al. 1997). Thusly, buyers buying Canon’s PC equipment and cameras will need to be guaranteed of value, a demonstrated item prevalence that will legitimize most of their dynamic when looking at other innovation brands. In Japan, Canon produces items for buyer advertises that are to a great extent undifferentiated, implying that opposition keeps on reproducing existing developments that make items, serious, rather homogenous. It is vital for Canon to situate the business as a quality head for this customer advertise, reliably fortifying that the organization keeps on creating unrivaled yield. Figure 1: Illustrative case of Canon item publicizing in Japan Source: Laman, T. (2013). Tim Laman †Wildlife columnist. [online] Availa ble at: http://timlaman.com/#/distributed work/business/11Canon_Ad-Female_Ibis_2 (got to 18 May 2013). As delineated by Figure 1, Canon outlines the picture quality that will be achieved by its camera items,

High School Gym Swimming Essay Topics

High School Gym Swimming Essay TopicsIf you are going to write a high school swimming essay, you will want to learn about swimming essay topics. A good high school swimming essay is one that allows the reader to see you as an individual and not just as someone who is trying to pass their class. To do this, you must be able to create a space for yourself within the writing. Here are some tips that can help you get started.There are some high school gym swimming essay topics that will benefit from what I call a 'test topic.' This will give you an idea of what kind of topics to write about in your essay. One of the test topics is a question, which may be asked by the professor. The purpose of this is to have the class write about it as if they were giving the professor a written test. These questions may be about how to solve a problem or find the answer, or they may simply just be asking the students what they would think would be best for the subject of the semester.When writing about the subject of water in a swimming essay, there are many water-related topics to consider. The topic should make clear to the student what the question is, and also what the goal of the class is. The student should also be able to use the topic as a starting point for the rest of the essay.When writing about the subjects in a high school swimming essay, there are many subjects that may be included. The most common ones are geography, history, English, or any other subjects that would include topics that revolve around or are related to water. If the students have anything that would seem to belong to the subject, it would be ideal to include it within the essay as a starting point.Some high school gym swimming essay topics may include sports, the environment, and world geography. Some might be based on environmental issues such as global warming or pollution. Others might be based on the history of the subject. There are many different subjects that students can study that pertain to swimming.When it comes to writing on essay topics, it is also important to put yourself in the shoes of the reader. The most important thing is to show you as a student, and not as a student trying to 'pass' a test. It is important to be able to show how you have had to go through an entire semester of class just to write about a topic that you learned, and not how it 'just happened.'High school gym swimming essay topics should be interesting. They should have many different points to them, and should make the reader want to read on even more. There are many different things that could work well as a subject of an essay. Topics such as the environment, nature, or even religion all make for good topics.Many people do write their own custom essay topics on their own at the end of the semester. If you have decided to use topics such as these for your writing, then take the time to learn about each topic, and write a great topic that will benefit you and the rest of the class.

George Orwell s One Flew Over The Cuckoo s Nest

Grace Wang Period 3 Humanities V 4/17/2015 Defending Controversial Novels Essay Draft Kesey Flew East, His Critics Fly West: They’ve All Missed the Merit in the Cuckoo’s Nest â€Å"There s something about taking a plow and breaking new ground. It gives you energy† (Kesey qtd. in Sova 244). This energy, however, comes with a cost, as demonstrated by Kesey’s revolutionary novel One Flew over the Cuckoo’s Nest. In the process of writing the book, Kesey embarked with ambitious goal of ultimately reshaping American society’s approach to established institutions. Never before had a major American work illustrated conformity in American medical consortiums in such a subversive manner, and even the â€Å"Seismic Sixties† during which Cuckoo’s Nest was published saw the novel’s acclaim balanced with pointed criticism. Today, One Flew over the Cuckoo’s Nest is taught nationwide, and each year millions of high school students submerse themselves in the story of Chief Bromden and Randle McMurphy. Both these men are patients at a mental ward in Oregon, Bromden being an Indian chief who is assumed deaf and dumb by the other patients and narrates the novel, and McMurphy being the coarse, rebellious, gambling man who comes to the ward with a marked intention of defying rules and establishing a dominant presence. Until McMurphy’s arrival Nurse Ratched runs the ward with precision and a subtle force, combining with the organization of the Combine to completely control the lives of the patients. TheShow MoreRelatedGeorge Orwell s 1984 And One Flew Over The Cuckoo s Nest1675 Words   |  7 Pagesbecause it relates to both 1984 and One Flew Over the Cuckoo’s Nest. Fear is used in both of these stories to discipline the domestic population and ends up being effective. These two novels are ran by totalitarian like structures. The characters are under a certain person s rule, creating the totalitarian government. In these societies, fear is used to gain power in these governments. The manipulation of fear is used in both 1984 and One Flew Over the Cuckoo’s Nest in the manner of w hich the authoritariansRead More A Tale of Four Novels1596 Words   |  7 Pagesseeks to exterminate the bourgeoisie in order to gain freedom and get revenge at the same time. The central theme of man’s search for power is present in A Tale of Two Cities and is recurring in many works of literature including Hamlet, One Flew Over the Cuckoo’s Nest and 1984. In A Tale of Two Cities the primary conflict is the revolution in which the proletariat aim to overthrow the bourgeoisie in an effort to gain freedom as they are oppressed and in a state of poverty. Dickens has previously stated

Public Health Systems Essay - 962 Words

Changes in the Public Health Systems As county programs, the AAHP reach out to the volunteers and executive committee in the county for the program to advocate for program funding for the services. Vendors provide free non-profit assistance in various ways to increase awareness and the services. In addition, there is coalitions work that promotes quality living in the focus areas for maternal and child health to prevent infant mortality and HIV/AIDS and another group focuses on diabetes and cardiovascular related activities in the communities. The promotion and prevention of health of this population do not rely alone on the DHHS and stakeholders but also from hospitals such as Holy Cross hospital and some individuals on the various focus†¦show more content†¦There should be enough staffs that will carry out their specific responsibilities that the people need. This class will need information resources such as education kits and models, screening equipment, brochures, a comfortable room, computer and projector that will aid teaching and participation for the audience in the class. When there is a community health screening, there should be a specific number of staffs and information resources as well as screening equipment. The input needed for each program will differ from the other depending on the estimated participants. The success of the input physical resources and appropriate mutual established a relationship and rendering the service in quality time manner with education material and educators. The quality of the input will improve the attendance of the participants and the information provided will change and improve good life style. A group of staffs that will be providing HIV/AIDs screening must have good communication skill, information, and must know how to approach the people to participate in the testing. Same comply to those who provide maternal and child health services to prevent infant mortality among African Americans and during oral education. This input must be in a ccordance with publicShow MoreRelatedRhetorical Analysis Essay896 Words   |  4 PagesNo Good! In the essay, â€Å"What You Eat is Your Business†, Radley Balko writes to tell his audience about how the government is trying to control people’s health and eating habits by restricting food, taxing high calorie food, and considering menu labeling. Balko includes in his essay that government restricting diets and having socialist insurance is not helping the obesity problem, but it is only making it worse because it not allowing people to take their health in to their own hands soRead MoreThe Future Challenges of Healthcare Management607 Words   |  3 PagesTHE FUTURE CHALLENGES OF HEALTH CARE MANAGEMENT Timan Wainaina Essay March 5, 2016 Health care management denotes the management of clinical information technology andRead MoreSocial Determinants Of Health And Health1170 Words   |  5 Pagesdeterminants of health are social, economic and physical factors that affect the health of individuals in any given population. There are fourteen social determinants of health but Income is perhaps the most important of these because it shapes living conditions, influences health related behaviors, and determines food security. In Canada, people with lower incomes are more susceptible to disease/ conditions, higher mortality rate, decreased life expectancy and poorer perceived health than people withRead MoreComparing Views: Reasons behind the Obesity Problem Essay1676 Words   |  7 Pagesindividual who is obese or the government and fast food corporations? In Radley Balkos essay What You Eat Is Your Business and in David Zinczenkos essay Dont Blame the Eater, the main ideas that are presented both reflect upon obesity an d personal responsibility. The main point that Balko wants to get across in his essay is that obesity has become part of public health which has forced us to pay for the health problems associated with the obese. Whereas the main point that Zinczenko wants toRead MoreNursing Professional Identity Essay1693 Words   |  7 PagesThis essay focuses on the impact of historical development of nursing on contemporary representations of the nursing profession. It examines the professional identity of nursing and further discusses the contribution of modern nursing, social, cultural and political factors that influences the professional identity of a nurse. The essay also looks into the professional regulations and the role of the nurse’s and midwifery Council (NMC) in the protection of the public. Finally, this essay will discussRead MoreCreative And Critical Thinking Assignment1481 Words   |  6 Pagesone, semester one, 2016 4) Ireland has the best managed healthcare system in the developed world. Discuss. In recent years, Ireland’s healthcare service has faced many issues and many people have been noted to criticise and point out the issues of the healthcare system. In this essay we will be discussing the healthcare system in Ireland and we will be opposing to the statement â€Å"Ireland has the best managed healthcare system in the developed world†. We will be giving many points to support ourRead MoreWhat You Eat Is Your Business894 Words   |  4 PagesAmerican consumers. At first glance, many Americans might be convinced that congress’s efforts to eliminate this concerning health issue is favorable to society as a whole. But on closer investigation, it is easily seen that the governments influence on such a personal matter produces the antithesis of beneficial and ultimately aids in nurturing obesity. In Radley Balko’s essay â€Å"What You Eat Is Your Business†, he is rightfully insists that the anti-obesity regulations and restrictions set by t he governmentRead MoreReflection Paper On Inter Professional Collaboration951 Words   |  4 Pagesthis essay I will concentrate on inter-professional collaboration which is cornerstone for providing better care to patients. I will try to examine some benefits and opportunities, while identifying the barriers and issues to effective collaborative work between employees. Throughout my essay I will be using LEARN format for better reflection on my clinical practice, my thoughts and feeling. As a nursing student in Early Identification team which is focused on maternal and children’s health, I willRead MoreUniversal Health Care : Universal Healthcare1615 Words   |  7 Pagescampaign for some form of universal health care has spanned practically a century in the USA and has been the subject of political debate since the early part of the 20th century. Recent reforms remain an active and urgent political issue. Universal Health Care has been one of the leading public issues in America and in recent times this issue has risen to the fore, because of its increasing prevalence in the government, market, and civil sectors. In this essay, I will be looking at why this issueRead Moremiss Essay1181 Words   |  5 Pagesï » ¿ SS3 Essay Questions Spring 2014 This is an extended referenced essay writing task that requires you to demonstrate your ability to develop a line of argument on a topic related to one of the topics covered in the Skills for Study 3 module. In your essay, you should refer to a number of sources from the Skills for Study 3 Study Pack, but you MUST also refer to at least 5 other sources which you have found. You must ensure that the sources you use are academic and reliable, in particular ensure

The Causes And Psychological Effects Of Ptsd Essay

The Causes and Psychological Effects of PTSD Megan Nusbickel Caledonia-Mumford High School and GCC Abstract PTSD is particularly common anxiety disorder that can affect people who have underwent a trauma and are unable to cope with the memories and fear that follow. Many people correlate PTSD with veterans or military personnel, however, many ordinary civilians account for the growing number of cases of this disorder. Typically the types of trauma that result in this anxiety disorder have to do with, sexual or physical abuse, combat, or even natural disasters. People who develop PTSD as a result of any one of these traumas are subject to psychological effects such as self-destructive behavior, fight-or-flight response, avoidance, and physical changes to the structure of the brain. These issues come from the underlying anxiety associated with the development of PTSD. The Causes and Psychological Effects of Post-Traumatic Stress Disorder Following World War I and World War II a number of war veterans developed a disorder commonly referred to as, â€Å"Shell shock†, and, â€Å"Battle fatigue.† Following the Vietnam War people began to acknowledge this once undiagnosed issue to be what we refer to now as post-traumatic stress disorder, a disorder that is commonly developed in an individual after an event that caused them extremeShow MoreRelatedPost Traumatic Stress Disorder1086 Words   |  5 Pagesand felt first hand the effects of posttraumatic stress disorder. It is not possible to respond to emergency after emergency and not be subject to some of PTSD’s effects. When I saw this topic in the list I felt compelled to use this opportunity to learn more. My hope is by increasing my knowledge, of a disorder so prevalent in my career field; I can recognize the symptoms in others and myself before there effect becomes devastating. 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Psychological theory is the science that models the understanding of human thoughts, emotions and behaviors (Cherry, 2016). What is Posttraumatic Stress Disorder (PTSD)? PTSD is a very serious anxiety disorder that occurs in an individual following an unsuspected experience or even by witnessing a traumatic experienceRead MorePost-Traumatic Stress Disorder1630 Words   |  7 Pageshealth services for the treatment of Post-traumatic Stress Disorder. Post-traumatic Stress Disorder (PTSD) defined by DSM-IV-TR is â€Å"characterised by the re-experiencing of an extremely traumatic event accompanied by symptoms of increased arousal and by avoidance of stimuli associated with the trauma† (Diagnostic and Statistical Manual of Mental Disorders 2000). There are many impacts and effects this disorder has on refugees requiring treatment, interventions, education and a need for understandingRead MorePsychological Disorders : A Psychological Disorder1632 Words   |  7 PagesPsychological disorders are often a taboo subject in our society. Many find themselves to be the subject of ridicule and/or a social par iah from their peers at the simple hint of a mental disorder. This stems largely from simple ignorance to the cause and actual effects of the problems. Many of the same people that spend most of the day complaining about others that have psychological disorders could potentially find themselves and their behavior defined as such. Psychological disorder are an, â€Å"ongoingRead MorePtsd : A Serious Psychological And Emotional Disease Essay933 Words   |  4 PagesPTSD is a serious psychological and emotional disease that some people face every day, even here close to home, in fact seven million, seven hundred thousand American adults are diagnosed with this disorder (Feature: Post Traumatic Stress Disorder PTSD: A Growing Epidemic...). PTSD is notable in jobs that put someone â€Å"at risk for being part of a traumatic event, such as police officers, nurses, and firefighters† (PTSD: Statistics, Causes, Signs, Symptoms). For example, Lt. Samuel S. Stewart saidRead MorePsych ological And Emotional Effects Of War On Soldiers1500 Words   |  6 PagesThe Psychological and Emotional Effects of War on Soldiers We have all seen or read about the political and social upheavals caused by war. Some may have even experienced it first-hand. Throughout history war has had negative psychological implications on those effected. However, there is no greater negative impact of war than the psychological and emotional turmoil that it causes individual soldiers. To narrow down the scope of these psychological effects, I have chosen to focus on the VietnamRead MorePsychological And Emotional Effects Of War On Soldiers1436 Words   |  6 PagesJanuary 3, 2016 The Psychological and Emotional Effects of War on Soldiers We have all seen or read about the political and social upheavals caused by war. Some may have even experienced it first-hand. Throughout history war has had negative psychological implications on those effected. However, there is no greater negative impact of war than the psychological and emotional turmoil that it causes individual soldiers. To narrow down the scope of these psychological effects, I have chosen to focusRead MoreFollowing The 9/11 And Anthrax Terrorist Attacks, Studies1346 Words   |  6 PagesThus, it is important to consider whether bioterrorism’s psychological ramifications, such as the impact on those directly exposed, the impact on the general public, and the long term ramifications, warrant a greater degree of government preparation. The group that will be most affected by a bioterrorist attack are those directly exposed: the victims and first responders. Biological attacks are an act of terrorism, and their psychological impact is very similar to that of terrorist bombings. ThereforeRead MorePost Traumatic Stress Disorder1718 Words   |  7 Pagesresponse is diagnosed as posttraumatic stress disorder. PTSD is thoroughly examined in soldiers after returning from combat. However, the US Army began screening soldiers for associations with PTSD during World War I prior to deployment (Jones 2003). Associations such as: family, education, personal histories, psychiatric disorder, and childhood abuse. With these screenings being performed prior to deployment, it raises the question—is PTSD in soldiers because of events prior to enlisting or because

Aviation Essay Research Paper The airline industry free essay sample

Aviation Essay, Research Paper The air hose industry has been capable of intense monetary value competition since it was deregulated, and the consequence has been a figure of new bearers which specialize in regional service and no-frills operations. These bearers typically purchase older aircraft and frequently operate outside the industry-wide computerized reserves system. In exchange for these incommodiousnesss, riders receive low menus relative to the industry as a whole. This research examines two low menu air bearers, ValuJet and Southwest Airlines. By look intoing these air bearers, we can better understand the economic impacts of monetary value versus service in the air hose industry as a whole, every bit good as, the impacts on rider and investor assurance. Until 1978, air conveyance rates were approved by the authorities, which meant that monetary value was non a primary competitory factor. Alternatively, air hoses would vie on service and image. The air hose industry was dominated by giants ( American, United, TWA ) which offered countrywide and some international service, and by regional bearers, such as Southwest, which offered short trips between airdromes non served by the subjects. Deregulation of the air hose industry brought approximately in 1978 introduced a state of affairs in which the national and regional bearers were all of a sudden able to vie in an environment that resembled a free market. Rate agendas were lifted, monetary value repair was eliminated and route direction was removed. The chief factors that affected whether an air hose could function a peculiar metropolis was whether or non that metropolis had adequate Gatess for the new bearer, and whether the bearer was able to afford to buy them. Companies such as Southwest recognized possible for low menus, and began constructing a niche for themselves by offering low menus with tantamount low degrees of service. Southwest s success gave rise to a new coevals of low menu air hoses, with ValuJet come ining the market in the early 1990 s. Unfortunately, ValuJet suffered a twine of accidents which brought the hereafter of this air bearer into inquiry. ValuJet is a low-cost air hose that offers cheap tickets for regional travel. Based in Atlanta, the air hose serves the Southeastern United States and competes with Continental Airlines every bit good as with other little regional bearers. It serves 31 metropoliss chiefly in the southeasterly United States. The air hose began its service with flights to Tampa and Orlando from Atlanta in 1993. The no-frills scheme paid off for the fledgeling air hose, which posted half once more as many gross rider stat mis in April 1996 as it did in April 1995. However, the company announced that it was decelerating the enlargement of its services, voluntarily, at the same clip that it posted this impressive gross grade ( Cole A ; Pasztor, 1996, p. A6 ) . Possibly due to overexpansion or to hapless fortune, Valujet experienced a series of bad lucks in its short history. In January 1994, a DC-9 skidded off a track in Washington which resulted in the full airdrome being shut down. In June 1995, a ValuJet flight went through an exigency emptying after an engine failed and shrapnel flew into the cabin. Extra incidents, including one where the landing cogwheel collapsed after a peculiarly forceful landing, led the FAA to get down an intense reappraisal of ValuJet in February 1996. This reappraisal found that ValuJet was in conformity with FAA ordinances, but cited concern about pilot preparation and aircraft care ( Larson, 1996, p.30 ) . In May 1996, Valujet flight 592 crashed in the Everglades, killing all aboard and ensuing in a closure of the bearer for several months. When ValuJet began winging once more, it did so with a decreased agenda, and considerable guess about whether the company will be able to go on operations long-run. The company is besides involved in judicial proceeding ensuing from the clang, and the long-run chances for the company are questionable. The undermentioned chart identifies key runing statistics for Southwest ( place stat mis are in 1000000s, cost factors are in cents ) ( Shammas, 1996, p. 5541P ) : 1995 1994 1993 Gross Passenger Miles ( RPM ) 2,624 941 44 Available Seat Miles ( ASM ) 3,813 1,471 63 Load Factor 68.8 % 64.0 % 69.7 % Gross per RPM 13.4 13.8 13.1 Cost per ASM 6.8 6.8 9.8 Because Southwest s flights are by and large an hr or lupus erythematosus in length, the air hose saves money by non holding to function repasts. It has a broad work regulation agreement with its brotherhoods, so productiveness is high, and overall costs are low. For illustration, Southwest gets 672 hours per twelvemonth on norm from pilots versus 371 for American Airlines pilots, and 60 per centum more rider stat mis per flight attender ( Levinson, 1993, p. 34 ) . These figures enable the company to recognize net incomes during old ages in which the industry as a whole was enduring. The undermentioned chart identifies key runing statistics for Southwest ( place stat mis are in one million millions, cost factors are in cents ) ( Klein, 1996, p. 2077 ) : 1995 1994 1993 Gross Passenger Miles ( RPM ) 23.33 21.61 18.83 Available Seat Miles ( ASM ) 36.18 32.12 27.51 Gross per RPM 11.83 11.56 11.77 Cost per ASM 7.07 7.08 7.25 In add-on, the company has a 70 per centum norm load factor in an indu stry that averages 63 per centum, and operating costs per rider stat mi are 22 per centum less than industry norm. It has one of the youngest fleets in the industry ( 6.9 old ages compared with an industry norm of 12.9 in 1992 ) , and the best on-time and luggage handling records in 1992 ( Gold, 1993, p. 29 ) . Each of these factors contributes to the company s fiscal and selling success. Southwest s success has come about because it is supplying a merchandise that the market wants, no-frills regional air travel, at a monetary value that is attractive. Despite its no-frills orientation, the company maintains strong client service satisfaction and high degrees of client service, promoting repetition concern. When the air hose enters a new market, such as Baltimore, its menus are every bit much as 85 per centum less than those of its higher-priced rivals, pulling riders rapidly and coercing the competition to either fit the monetary value or lose market portion. In its mark markets, Southwest has positioned itself to even vie favourably with going by auto ( Thorpe, 1996, p. 262 ) . Southwest s success has non been without job, and the company has once more demonstrated an ability to happen originative solutions to those jobs. For illustration, the company has traditionally expanded its 737 fleet by adding older aircraft available at price reductions ( sometimes every bit much as 30 per centum ) ( Kripanlani, 1992, p. 20 ) . Since the company s ability to come in new markets is determined in portion by the size of its fleet, and since the company is committed to remaining with homogeneous fleet of 737s, it runs the hazard of stoping up with a big figure of older aircraft that it no longer needed ( depending on the market ) , or that do non run into new environmental criterions. Southwest solved this job by get downing a lease-back plan in 1988. Under the plan, Southwest sells some of its older 737s, so leases them back for its ain usage. As of the beginning of 1992, the company had done this with more than half of the Boeing 737-200 aircraft that it operated ( Brown, 1992, p.57 ) . This plan enables the company to let go of aircraft that it no longer needs or that no longer run into the rigorous new environmental criterions. At the same clip, the company can modify its staying 737-200s in order to do them compatible with noise and pollution ordinances if it needs the capacity. The company s stock has split three times since 1990, and its price-earnings ratio is a healthy 13.1 per centum. Its burden factor is good within the industry norm of 67 per centum ( Sanborn, 1996, p. 251 ) , and the company s committedness low menus and its safety record should assist it keep good public presentation even in visible radiation of the ValuJet clang ( which brought increased attending to all low menu bearers ) . The clang of Flight 592 has brought increased examination to ValuJet ( and to low-fare bearers in general ) , and the long-run consequence on ValuJet is non yet known. The stock, which had two, two-for-one splits in 1995 and which peaked at more than 30 dollars per portion in late 1995, has plummeted to below 12 dollars per portion in late 1996. Investors with high tolerance of hazard might see the stock at this low degree, and the company might be a coup detat mark in the hereafter as other bearers seek its paths. However, the company s aging aircraft fleet would non be an plus to most bearers, and it is ill-defined whether shareholders would recognize a sensible net income, even at today s low monetary values. The mentality for Southwest is well brighter than for ValuJet. The company has one of the highest safety records in the industry, and the company has besides benefited from higher ticket monetary values and increased rider traffic. The recent reinstatement of the federal excise revenue enhancement is non expected to hold a negative consequence on Southwest demand since it has indicated it will increase menus in merely 20 per centum of its markets, but this will impact profitableness. The company s scheme is to do up the difference of lower gross with increased demand through its lower menus ( Thorpe, 1996, p. 262 ) . The air hose industry has become one of the most competitory sections of our economic system. The economic worlds of operation costs versus passenger demand for cost-efficient travel has everlastingly changed the face of the travel industry. After deregulating in 1978, the air hose industry was forced to abandon its service-oriented doctrine and see the competitory force per unit areas since they affected the assorted companies bottom line. Price had all of a sudden become the benchmark in the air hose industry. Companies such as Southwest and ValuJet recognized the potency for low menus with commensurably low degrees of service. With the altering paradigms in the air hose industry comes hazard, non merely to the person air hoses but besides the populace in general. At what point do the economic force per unit areas of doing a net income for the air hoses affect rider safety? If the tendency toward more air hose catastrophes continues and those accidents can be attributed to cost-cutting steps, certainly Congress will step in. The air hose industry must be disciplined in its attack to work outing the economic force per unit areas, while, at the same clip stay focused on safety issues. If the air hose industry is to last and give the consumer picks, rider assurance can non be sacrificed for the interest of the bottom line!