The Shawshank Redemption Movie study assignment

The Shawshank Redemption Movie study - Assignment Example In any event, when he is going to abandon ever getting the opportunity he wants, Andy comes in and reignites that trust. He in the long run gets his application allowed. The significance of expectation in one’s life is appeared in the film through different scenes that show the impacts of expectation on the lives of the detainees. In his first night in jail, it is trust that solaces Andy. In spite of the fact that he is carrying out an actual existence punishment, he despite everything has trust that he will taste opportunity once more. It makes him quiet and ready to think and consider things in this way concocting good thoughts all the while. When keeping in touch with the state senate to request assets to extend the jail library, trust pushes him to continue composing in any event, when he gets no answer until at last he gets a reaction. The news that Tommy once met the man that executed his better half and her sweetheart siphons new vitality into Andy. His expectation of getting out ascents as he sees a chance to claim his sentence. Moreover, it is the desire for getting out sometime that keeps him penetrating a passage through the jail di vider utilizing a stone hummer for quite a while until he accomplishes his point. Expectation is additionally used to draw out the assurance of Red to get parole in spite of his application being dismissed more than once. It is trust that makes him continue applying for parole without surrendering. At the point when Brooks is discharged from jail, he is lost in a world he is curious about with. He discovers life hard outside jail, as he can't modify well. Because of an absence of expectation throughout everyday life, he chooses to take his life by hanging himself. The refrain that the superintendent disclosed to Andy when he first visited him in quite a while cell was John 8:12. This refrain says, â€Å"I am the Light of the world. He who tails me ought not stroll in obscurity however will have the Light of Life.† This is the utilization of mention as the superintendent implies the Bible refrain to discuss his significance in the jail. He is in a roundabout way alluding to himself as the light inside the jail and that whoever partners with him will get a simpler time

Canon's international market Essay Example | Topics and Well Written Essays - 3000 words

Standard's universal market - Essay Example Research distinguishes, further, practically no impact in the nation of source impact for this brand. 1.0 Introduction Canon, established in 1937, is a Japanese global brand that centers around a few distinct markets. The brand represents considerable authority in the creation of scanners, computerized and film creation cameras, printers and family camcorders. In 2012, Canon kept up about 21 percent piece of the overall industry among rivalry available to be purchased of copiers and PC printers (Tonerfabrik 2013). It is through development, as opposed to normalization, that Canon can catch such high piece of the overall industry in PC equipment and peripherals, reliably making upgrades to item structure and usefulness so as to accomplish target showcase intrigue. Standard works in an exceptionally serious universal market, with significant brand-perceived names, for example, Nikon, Hewlett-Packard, and Samsung keeping up the most unmistakable serious powers. Moreover, Canon gives ite ms to Japanese, Chinese, European and North American shoppers, with each market keeping up various requirements for practical camera and PC fringe gear. Furthermore, the businesses’ clinical gear client sections are attracted to Canon’s late advancements in giving spearheading clinical imaging items which is changing the extent of Canon’s creation frameworks and accentuation on item yield. So as to contend effectively in a dynamic and soaked global market, Canon must recognize chances to all the more likely serve assorted shoppers and business clients and reliably advance as a feature of worldwide system. 2.0 Canon 4P showcasing investigation This segment portrays Canon’s way to deal with the advertising blend that decides its market position among contending brands. 2.1 Product Canon can't receive a normalized promoting theory as the ways of life and necessities of customers change as per social qualities, utilization designs for the items gave by Canon, and their degree of value affectability. Japanese shoppers, as indicated by Geert Hofstede, a popular and regarded social scientist, score profoundly in vulnerability evasion on Hofstede’s Cultural Dimensions scale (Hofstede 2010; Fernandez et al. 1997). Thusly, buyers buying Canon’s PC equipment and cameras will need to be guaranteed of value, a demonstrated item prevalence that will legitimize most of their dynamic when looking at other innovation brands. In Japan, Canon produces items for buyer advertises that are to a great extent undifferentiated, implying that opposition keeps on reproducing existing developments that make items, serious, rather homogenous. It is vital for Canon to situate the business as a quality head for this customer advertise, reliably fortifying that the organization keeps on creating unrivaled yield. Figure 1: Illustrative case of Canon item publicizing in Japan Source: Laman, T. (2013). Tim Laman †Wildlife columnist. [online] Availa ble at: http://timlaman.com/#/distributed work/business/11Canon_Ad-Female_Ibis_2 (got to 18 May 2013). As delineated by Figure 1, Canon outlines the picture quality that will be achieved by its camera items,

High School Gym Swimming Essay Topics

High School Gym Swimming Essay TopicsIf you are going to write a high school swimming essay, you will want to learn about swimming essay topics. A good high school swimming essay is one that allows the reader to see you as an individual and not just as someone who is trying to pass their class. To do this, you must be able to create a space for yourself within the writing. Here are some tips that can help you get started.There are some high school gym swimming essay topics that will benefit from what I call a 'test topic.' This will give you an idea of what kind of topics to write about in your essay. One of the test topics is a question, which may be asked by the professor. The purpose of this is to have the class write about it as if they were giving the professor a written test. These questions may be about how to solve a problem or find the answer, or they may simply just be asking the students what they would think would be best for the subject of the semester.When writing about the subject of water in a swimming essay, there are many water-related topics to consider. The topic should make clear to the student what the question is, and also what the goal of the class is. The student should also be able to use the topic as a starting point for the rest of the essay.When writing about the subjects in a high school swimming essay, there are many subjects that may be included. The most common ones are geography, history, English, or any other subjects that would include topics that revolve around or are related to water. If the students have anything that would seem to belong to the subject, it would be ideal to include it within the essay as a starting point.Some high school gym swimming essay topics may include sports, the environment, and world geography. Some might be based on environmental issues such as global warming or pollution. Others might be based on the history of the subject. There are many different subjects that students can study that pertain to swimming.When it comes to writing on essay topics, it is also important to put yourself in the shoes of the reader. The most important thing is to show you as a student, and not as a student trying to 'pass' a test. It is important to be able to show how you have had to go through an entire semester of class just to write about a topic that you learned, and not how it 'just happened.'High school gym swimming essay topics should be interesting. They should have many different points to them, and should make the reader want to read on even more. There are many different things that could work well as a subject of an essay. Topics such as the environment, nature, or even religion all make for good topics.Many people do write their own custom essay topics on their own at the end of the semester. If you have decided to use topics such as these for your writing, then take the time to learn about each topic, and write a great topic that will benefit you and the rest of the class.

George Orwell s One Flew Over The Cuckoo s Nest

Grace Wang Period 3 Humanities V 4/17/2015 Defending Controversial Novels Essay Draft Kesey Flew East, His Critics Fly West: They’ve All Missed the Merit in the Cuckoo’s Nest â€Å"There s something about taking a plow and breaking new ground. It gives you energy† (Kesey qtd. in Sova 244). This energy, however, comes with a cost, as demonstrated by Kesey’s revolutionary novel One Flew over the Cuckoo’s Nest. In the process of writing the book, Kesey embarked with ambitious goal of ultimately reshaping American society’s approach to established institutions. Never before had a major American work illustrated conformity in American medical consortiums in such a subversive manner, and even the â€Å"Seismic Sixties† during which Cuckoo’s Nest was published saw the novel’s acclaim balanced with pointed criticism. Today, One Flew over the Cuckoo’s Nest is taught nationwide, and each year millions of high school students submerse themselves in the story of Chief Bromden and Randle McMurphy. Both these men are patients at a mental ward in Oregon, Bromden being an Indian chief who is assumed deaf and dumb by the other patients and narrates the novel, and McMurphy being the coarse, rebellious, gambling man who comes to the ward with a marked intention of defying rules and establishing a dominant presence. Until McMurphy’s arrival Nurse Ratched runs the ward with precision and a subtle force, combining with the organization of the Combine to completely control the lives of the patients. TheShow MoreRelatedGeorge Orwell s 1984 And One Flew Over The Cuckoo s Nest1675 Words   |  7 Pagesbecause it relates to both 1984 and One Flew Over the Cuckoo’s Nest. Fear is used in both of these stories to discipline the domestic population and ends up being effective. These two novels are ran by totalitarian like structures. The characters are under a certain person s rule, creating the totalitarian government. In these societies, fear is used to gain power in these governments. The manipulation of fear is used in both 1984 and One Flew Over the Cuckoo’s Nest in the manner of w hich the authoritariansRead More A Tale of Four Novels1596 Words   |  7 Pagesseeks to exterminate the bourgeoisie in order to gain freedom and get revenge at the same time. The central theme of man’s search for power is present in A Tale of Two Cities and is recurring in many works of literature including Hamlet, One Flew Over the Cuckoo’s Nest and 1984. In A Tale of Two Cities the primary conflict is the revolution in which the proletariat aim to overthrow the bourgeoisie in an effort to gain freedom as they are oppressed and in a state of poverty. Dickens has previously stated

Public Health Systems Essay - 962 Words

Changes in the Public Health Systems As county programs, the AAHP reach out to the volunteers and executive committee in the county for the program to advocate for program funding for the services. Vendors provide free non-profit assistance in various ways to increase awareness and the services. In addition, there is coalitions work that promotes quality living in the focus areas for maternal and child health to prevent infant mortality and HIV/AIDS and another group focuses on diabetes and cardiovascular related activities in the communities. The promotion and prevention of health of this population do not rely alone on the DHHS and stakeholders but also from hospitals such as Holy Cross hospital and some individuals on the various focus†¦show more content†¦There should be enough staffs that will carry out their specific responsibilities that the people need. This class will need information resources such as education kits and models, screening equipment, brochures, a comfortable room, computer and projector that will aid teaching and participation for the audience in the class. When there is a community health screening, there should be a specific number of staffs and information resources as well as screening equipment. The input needed for each program will differ from the other depending on the estimated participants. The success of the input physical resources and appropriate mutual established a relationship and rendering the service in quality time manner with education material and educators. The quality of the input will improve the attendance of the participants and the information provided will change and improve good life style. A group of staffs that will be providing HIV/AIDs screening must have good communication skill, information, and must know how to approach the people to participate in the testing. Same comply to those who provide maternal and child health services to prevent infant mortality among African Americans and during oral education. This input must be in a ccordance with publicShow MoreRelatedRhetorical Analysis Essay896 Words   |  4 PagesNo Good! In the essay, â€Å"What You Eat is Your Business†, Radley Balko writes to tell his audience about how the government is trying to control people’s health and eating habits by restricting food, taxing high calorie food, and considering menu labeling. Balko includes in his essay that government restricting diets and having socialist insurance is not helping the obesity problem, but it is only making it worse because it not allowing people to take their health in to their own hands soRead MoreThe Future Challenges of Healthcare Management607 Words   |  3 PagesTHE FUTURE CHALLENGES OF HEALTH CARE MANAGEMENT Timan Wainaina Essay March 5, 2016 Health care management denotes the management of clinical information technology andRead MoreSocial Determinants Of Health And Health1170 Words   |  5 Pagesdeterminants of health are social, economic and physical factors that affect the health of individuals in any given population. There are fourteen social determinants of health but Income is perhaps the most important of these because it shapes living conditions, influences health related behaviors, and determines food security. In Canada, people with lower incomes are more susceptible to disease/ conditions, higher mortality rate, decreased life expectancy and poorer perceived health than people withRead MoreComparing Views: Reasons behind the Obesity Problem Essay1676 Words   |  7 Pagesindividual who is obese or the government and fast food corporations? In Radley Balkos essay What You Eat Is Your Business and in David Zinczenkos essay Dont Blame the Eater, the main ideas that are presented both reflect upon obesity an d personal responsibility. The main point that Balko wants to get across in his essay is that obesity has become part of public health which has forced us to pay for the health problems associated with the obese. Whereas the main point that Zinczenko wants toRead MoreNursing Professional Identity Essay1693 Words   |  7 PagesThis essay focuses on the impact of historical development of nursing on contemporary representations of the nursing profession. It examines the professional identity of nursing and further discusses the contribution of modern nursing, social, cultural and political factors that influences the professional identity of a nurse. The essay also looks into the professional regulations and the role of the nurse’s and midwifery Council (NMC) in the protection of the public. Finally, this essay will discussRead MoreCreative And Critical Thinking Assignment1481 Words   |  6 Pagesone, semester one, 2016 4) Ireland has the best managed healthcare system in the developed world. Discuss. In recent years, Ireland’s healthcare service has faced many issues and many people have been noted to criticise and point out the issues of the healthcare system. In this essay we will be discussing the healthcare system in Ireland and we will be opposing to the statement â€Å"Ireland has the best managed healthcare system in the developed world†. We will be giving many points to support ourRead MoreWhat You Eat Is Your Business894 Words   |  4 PagesAmerican consumers. At first glance, many Americans might be convinced that congress’s efforts to eliminate this concerning health issue is favorable to society as a whole. But on closer investigation, it is easily seen that the governments influence on such a personal matter produces the antithesis of beneficial and ultimately aids in nurturing obesity. In Radley Balko’s essay â€Å"What You Eat Is Your Business†, he is rightfully insists that the anti-obesity regulations and restrictions set by t he governmentRead MoreReflection Paper On Inter Professional Collaboration951 Words   |  4 Pagesthis essay I will concentrate on inter-professional collaboration which is cornerstone for providing better care to patients. I will try to examine some benefits and opportunities, while identifying the barriers and issues to effective collaborative work between employees. Throughout my essay I will be using LEARN format for better reflection on my clinical practice, my thoughts and feeling. As a nursing student in Early Identification team which is focused on maternal and children’s health, I willRead MoreUniversal Health Care : Universal Healthcare1615 Words   |  7 Pagescampaign for some form of universal health care has spanned practically a century in the USA and has been the subject of political debate since the early part of the 20th century. Recent reforms remain an active and urgent political issue. Universal Health Care has been one of the leading public issues in America and in recent times this issue has risen to the fore, because of its increasing prevalence in the government, market, and civil sectors. In this essay, I will be looking at why this issueRead Moremiss Essay1181 Words   |  5 Pagesï » ¿ SS3 Essay Questions Spring 2014 This is an extended referenced essay writing task that requires you to demonstrate your ability to develop a line of argument on a topic related to one of the topics covered in the Skills for Study 3 module. In your essay, you should refer to a number of sources from the Skills for Study 3 Study Pack, but you MUST also refer to at least 5 other sources which you have found. You must ensure that the sources you use are academic and reliable, in particular ensure

The Causes And Psychological Effects Of Ptsd Essay

The Causes and Psychological Effects of PTSD Megan Nusbickel Caledonia-Mumford High School and GCC Abstract PTSD is particularly common anxiety disorder that can affect people who have underwent a trauma and are unable to cope with the memories and fear that follow. Many people correlate PTSD with veterans or military personnel, however, many ordinary civilians account for the growing number of cases of this disorder. Typically the types of trauma that result in this anxiety disorder have to do with, sexual or physical abuse, combat, or even natural disasters. People who develop PTSD as a result of any one of these traumas are subject to psychological effects such as self-destructive behavior, fight-or-flight response, avoidance, and physical changes to the structure of the brain. These issues come from the underlying anxiety associated with the development of PTSD. The Causes and Psychological Effects of Post-Traumatic Stress Disorder Following World War I and World War II a number of war veterans developed a disorder commonly referred to as, â€Å"Shell shock†, and, â€Å"Battle fatigue.† Following the Vietnam War people began to acknowledge this once undiagnosed issue to be what we refer to now as post-traumatic stress disorder, a disorder that is commonly developed in an individual after an event that caused them extremeShow MoreRelatedPost Traumatic Stress Disorder1086 Words   |  5 Pagesand felt first hand the effects of posttraumatic stress disorder. It is not possible to respond to emergency after emergency and not be subject to some of PTSD’s effects. When I saw this topic in the list I felt compelled to use this opportunity to learn more. My hope is by increasing my knowledge, of a disorder so prevalent in my career field; I can recognize the symptoms in others and myself before there effect becomes devastating. Posttraumatic Stress Disorder, or PTSD as it is more commonly referredRead MorePost Traumatic Stress Disorder ( Ptsd )989 Words   |  4 Pagesthe disorder, and the following paragraphs will discuss causes, symptoms, target populations, treatments, and theory. PTSD affects people of all ages in all walks of life. It has a debilitating effect on its victims, and studies are still being conducted to further explore its impact. Post Traumatic Stress Disorder The DSM-5 defines Post Traumatic Stress Disorder as the result of â€Å"exposure to a traumatic event that causes feelings of extreme fear, horror, or helplessness.† (OzerRead MoreWhat Makes A Child Butt Out At Their Parents And Others? Essay1593 Words   |  7 Pagestheir parents and others? Does the impact of war life destroy a veteran’s home? These are questions that medical professions analyze daily in psychological treatments of individuals. Psychological theory is the science that models the understanding of human thoughts, emotions and behaviors (Cherry, 2016). What is Posttraumatic Stress Disorder (PTSD)? PTSD is a very serious anxiety disorder that occurs in an individual following an unsuspected experience or even by witnessing a traumatic experienceRead MorePost-Traumatic Stress Disorder1630 Words   |  7 Pageshealth services for the treatment of Post-traumatic Stress Disorder. Post-traumatic Stress Disorder (PTSD) defined by DSM-IV-TR is â€Å"characterised by the re-experiencing of an extremely traumatic event accompanied by symptoms of increased arousal and by avoidance of stimuli associated with the trauma† (Diagnostic and Statistical Manual of Mental Disorders 2000). There are many impacts and effects this disorder has on refugees requiring treatment, interventions, education and a need for understandingRead MorePsychological Disorders : A Psychological Disorder1632 Words   |  7 PagesPsychological disorders are often a taboo subject in our society. Many find themselves to be the subject of ridicule and/or a social par iah from their peers at the simple hint of a mental disorder. This stems largely from simple ignorance to the cause and actual effects of the problems. Many of the same people that spend most of the day complaining about others that have psychological disorders could potentially find themselves and their behavior defined as such. Psychological disorder are an, â€Å"ongoingRead MorePtsd : A Serious Psychological And Emotional Disease Essay933 Words   |  4 PagesPTSD is a serious psychological and emotional disease that some people face every day, even here close to home, in fact seven million, seven hundred thousand American adults are diagnosed with this disorder (Feature: Post Traumatic Stress Disorder PTSD: A Growing Epidemic...). PTSD is notable in jobs that put someone â€Å"at risk for being part of a traumatic event, such as police officers, nurses, and firefighters† (PTSD: Statistics, Causes, Signs, Symptoms). For example, Lt. Samuel S. Stewart saidRead MorePsych ological And Emotional Effects Of War On Soldiers1500 Words   |  6 PagesThe Psychological and Emotional Effects of War on Soldiers We have all seen or read about the political and social upheavals caused by war. Some may have even experienced it first-hand. Throughout history war has had negative psychological implications on those effected. However, there is no greater negative impact of war than the psychological and emotional turmoil that it causes individual soldiers. To narrow down the scope of these psychological effects, I have chosen to focus on the VietnamRead MorePsychological And Emotional Effects Of War On Soldiers1436 Words   |  6 PagesJanuary 3, 2016 The Psychological and Emotional Effects of War on Soldiers We have all seen or read about the political and social upheavals caused by war. Some may have even experienced it first-hand. Throughout history war has had negative psychological implications on those effected. However, there is no greater negative impact of war than the psychological and emotional turmoil that it causes individual soldiers. To narrow down the scope of these psychological effects, I have chosen to focusRead MoreFollowing The 9/11 And Anthrax Terrorist Attacks, Studies1346 Words   |  6 PagesThus, it is important to consider whether bioterrorism’s psychological ramifications, such as the impact on those directly exposed, the impact on the general public, and the long term ramifications, warrant a greater degree of government preparation. The group that will be most affected by a bioterrorist attack are those directly exposed: the victims and first responders. Biological attacks are an act of terrorism, and their psychological impact is very similar to that of terrorist bombings. ThereforeRead MorePost Traumatic Stress Disorder1718 Words   |  7 Pagesresponse is diagnosed as posttraumatic stress disorder. PTSD is thoroughly examined in soldiers after returning from combat. However, the US Army began screening soldiers for associations with PTSD during World War I prior to deployment (Jones 2003). Associations such as: family, education, personal histories, psychiatric disorder, and childhood abuse. With these screenings being performed prior to deployment, it raises the question—is PTSD in soldiers because of events prior to enlisting or because

Aviation Essay Research Paper The airline industry free essay sample

Aviation Essay, Research Paper The air hose industry has been capable of intense monetary value competition since it was deregulated, and the consequence has been a figure of new bearers which specialize in regional service and no-frills operations. These bearers typically purchase older aircraft and frequently operate outside the industry-wide computerized reserves system. In exchange for these incommodiousnesss, riders receive low menus relative to the industry as a whole. This research examines two low menu air bearers, ValuJet and Southwest Airlines. By look intoing these air bearers, we can better understand the economic impacts of monetary value versus service in the air hose industry as a whole, every bit good as, the impacts on rider and investor assurance. Until 1978, air conveyance rates were approved by the authorities, which meant that monetary value was non a primary competitory factor. Alternatively, air hoses would vie on service and image. The air hose industry was dominated by giants ( American, United, TWA ) which offered countrywide and some international service, and by regional bearers, such as Southwest, which offered short trips between airdromes non served by the subjects. Deregulation of the air hose industry brought approximately in 1978 introduced a state of affairs in which the national and regional bearers were all of a sudden able to vie in an environment that resembled a free market. Rate agendas were lifted, monetary value repair was eliminated and route direction was removed. The chief factors that affected whether an air hose could function a peculiar metropolis was whether or non that metropolis had adequate Gatess for the new bearer, and whether the bearer was able to afford to buy them. Companies such as Southwest recognized possible for low menus, and began constructing a niche for themselves by offering low menus with tantamount low degrees of service. Southwest s success gave rise to a new coevals of low menu air hoses, with ValuJet come ining the market in the early 1990 s. Unfortunately, ValuJet suffered a twine of accidents which brought the hereafter of this air bearer into inquiry. ValuJet is a low-cost air hose that offers cheap tickets for regional travel. Based in Atlanta, the air hose serves the Southeastern United States and competes with Continental Airlines every bit good as with other little regional bearers. It serves 31 metropoliss chiefly in the southeasterly United States. The air hose began its service with flights to Tampa and Orlando from Atlanta in 1993. The no-frills scheme paid off for the fledgeling air hose, which posted half once more as many gross rider stat mis in April 1996 as it did in April 1995. However, the company announced that it was decelerating the enlargement of its services, voluntarily, at the same clip that it posted this impressive gross grade ( Cole A ; Pasztor, 1996, p. A6 ) . Possibly due to overexpansion or to hapless fortune, Valujet experienced a series of bad lucks in its short history. In January 1994, a DC-9 skidded off a track in Washington which resulted in the full airdrome being shut down. In June 1995, a ValuJet flight went through an exigency emptying after an engine failed and shrapnel flew into the cabin. Extra incidents, including one where the landing cogwheel collapsed after a peculiarly forceful landing, led the FAA to get down an intense reappraisal of ValuJet in February 1996. This reappraisal found that ValuJet was in conformity with FAA ordinances, but cited concern about pilot preparation and aircraft care ( Larson, 1996, p.30 ) . In May 1996, Valujet flight 592 crashed in the Everglades, killing all aboard and ensuing in a closure of the bearer for several months. When ValuJet began winging once more, it did so with a decreased agenda, and considerable guess about whether the company will be able to go on operations long-run. The company is besides involved in judicial proceeding ensuing from the clang, and the long-run chances for the company are questionable. The undermentioned chart identifies key runing statistics for Southwest ( place stat mis are in 1000000s, cost factors are in cents ) ( Shammas, 1996, p. 5541P ) : 1995 1994 1993 Gross Passenger Miles ( RPM ) 2,624 941 44 Available Seat Miles ( ASM ) 3,813 1,471 63 Load Factor 68.8 % 64.0 % 69.7 % Gross per RPM 13.4 13.8 13.1 Cost per ASM 6.8 6.8 9.8 Because Southwest s flights are by and large an hr or lupus erythematosus in length, the air hose saves money by non holding to function repasts. It has a broad work regulation agreement with its brotherhoods, so productiveness is high, and overall costs are low. For illustration, Southwest gets 672 hours per twelvemonth on norm from pilots versus 371 for American Airlines pilots, and 60 per centum more rider stat mis per flight attender ( Levinson, 1993, p. 34 ) . These figures enable the company to recognize net incomes during old ages in which the industry as a whole was enduring. The undermentioned chart identifies key runing statistics for Southwest ( place stat mis are in one million millions, cost factors are in cents ) ( Klein, 1996, p. 2077 ) : 1995 1994 1993 Gross Passenger Miles ( RPM ) 23.33 21.61 18.83 Available Seat Miles ( ASM ) 36.18 32.12 27.51 Gross per RPM 11.83 11.56 11.77 Cost per ASM 7.07 7.08 7.25 In add-on, the company has a 70 per centum norm load factor in an indu stry that averages 63 per centum, and operating costs per rider stat mi are 22 per centum less than industry norm. It has one of the youngest fleets in the industry ( 6.9 old ages compared with an industry norm of 12.9 in 1992 ) , and the best on-time and luggage handling records in 1992 ( Gold, 1993, p. 29 ) . Each of these factors contributes to the company s fiscal and selling success. Southwest s success has come about because it is supplying a merchandise that the market wants, no-frills regional air travel, at a monetary value that is attractive. Despite its no-frills orientation, the company maintains strong client service satisfaction and high degrees of client service, promoting repetition concern. When the air hose enters a new market, such as Baltimore, its menus are every bit much as 85 per centum less than those of its higher-priced rivals, pulling riders rapidly and coercing the competition to either fit the monetary value or lose market portion. In its mark markets, Southwest has positioned itself to even vie favourably with going by auto ( Thorpe, 1996, p. 262 ) . Southwest s success has non been without job, and the company has once more demonstrated an ability to happen originative solutions to those jobs. For illustration, the company has traditionally expanded its 737 fleet by adding older aircraft available at price reductions ( sometimes every bit much as 30 per centum ) ( Kripanlani, 1992, p. 20 ) . Since the company s ability to come in new markets is determined in portion by the size of its fleet, and since the company is committed to remaining with homogeneous fleet of 737s, it runs the hazard of stoping up with a big figure of older aircraft that it no longer needed ( depending on the market ) , or that do non run into new environmental criterions. Southwest solved this job by get downing a lease-back plan in 1988. Under the plan, Southwest sells some of its older 737s, so leases them back for its ain usage. As of the beginning of 1992, the company had done this with more than half of the Boeing 737-200 aircraft that it operated ( Brown, 1992, p.57 ) . This plan enables the company to let go of aircraft that it no longer needs or that no longer run into the rigorous new environmental criterions. At the same clip, the company can modify its staying 737-200s in order to do them compatible with noise and pollution ordinances if it needs the capacity. The company s stock has split three times since 1990, and its price-earnings ratio is a healthy 13.1 per centum. Its burden factor is good within the industry norm of 67 per centum ( Sanborn, 1996, p. 251 ) , and the company s committedness low menus and its safety record should assist it keep good public presentation even in visible radiation of the ValuJet clang ( which brought increased attending to all low menu bearers ) . The clang of Flight 592 has brought increased examination to ValuJet ( and to low-fare bearers in general ) , and the long-run consequence on ValuJet is non yet known. The stock, which had two, two-for-one splits in 1995 and which peaked at more than 30 dollars per portion in late 1995, has plummeted to below 12 dollars per portion in late 1996. Investors with high tolerance of hazard might see the stock at this low degree, and the company might be a coup detat mark in the hereafter as other bearers seek its paths. However, the company s aging aircraft fleet would non be an plus to most bearers, and it is ill-defined whether shareholders would recognize a sensible net income, even at today s low monetary values. The mentality for Southwest is well brighter than for ValuJet. The company has one of the highest safety records in the industry, and the company has besides benefited from higher ticket monetary values and increased rider traffic. The recent reinstatement of the federal excise revenue enhancement is non expected to hold a negative consequence on Southwest demand since it has indicated it will increase menus in merely 20 per centum of its markets, but this will impact profitableness. The company s scheme is to do up the difference of lower gross with increased demand through its lower menus ( Thorpe, 1996, p. 262 ) . The air hose industry has become one of the most competitory sections of our economic system. The economic worlds of operation costs versus passenger demand for cost-efficient travel has everlastingly changed the face of the travel industry. After deregulating in 1978, the air hose industry was forced to abandon its service-oriented doctrine and see the competitory force per unit areas since they affected the assorted companies bottom line. Price had all of a sudden become the benchmark in the air hose industry. Companies such as Southwest and ValuJet recognized the potency for low menus with commensurably low degrees of service. With the altering paradigms in the air hose industry comes hazard, non merely to the person air hoses but besides the populace in general. At what point do the economic force per unit areas of doing a net income for the air hoses affect rider safety? If the tendency toward more air hose catastrophes continues and those accidents can be attributed to cost-cutting steps, certainly Congress will step in. The air hose industry must be disciplined in its attack to work outing the economic force per unit areas, while, at the same clip stay focused on safety issues. If the air hose industry is to last and give the consumer picks, rider assurance can non be sacrificed for the interest of the bottom line!

Organized Crime

Introduction John Gotti was born on October 27, 1940. Until his death while serving a prison sentence, he was the godfather of the powerful crime gang family; the Gambino family.Advertising We will write a custom essay sample on Organized Crime – John Gotti’s Analyze specifically for you for only $16.05 $11/page Learn More He was dubbed â€Å"The Teflon Don†, because of his ingenuity in tricking America’s law enforcers and beating prosecutors in watertight cases. He had a dominant personality, was hot tempered and his readiness to fight made him the leader of a local gang. He was incarcerated for the first time in 1968 for hijacking trucks and got out in 1972 becoming the right hand-man to Carlo Gambino. He killed James McBratney who had kidnapped and killed Gambino’s son thereby improving his status in the mafia. He later succeeded to the throne of the Gambino family after the death of Carlo Gambino. He was nicknamed T he Dapper Don due to his meticulous appearance and cutting a public image with heroic activities (BBC, 2002; Mustain and Capeci, 2002). Theories Edwin Sunderland Edwin Sunderland developed the differential association theory in criminology which embraces sociology in analyzing crime. He asserted that crime is a behavior that is learned by interacting with family, peers and or associations. By associating with them, people learn different techniques of crime, crime motives and specific rationale in crime. The theory explains reasons for an individual’s deviant behavior. Sunderland asserted that an individual’s criminality will depend on the different associations that treat crime as either positive or negative such that when favorable deviance beat negative counterparts, crime paths are opened. He further proposed that the associations vary in quality by duration, frequency, intensity and priority; he concludes that if an individual has earlier associations, crime will have greater influence on such an individual (Vandelay, 2010). Robert Merton Robert Merton developed the strain theory also called the anomie theory. It has been acclaimed as one of the most influential sociological deviance assertion. According to Merton (n.d.), there is no inner drive for crime nor is crime of a single person but rather crime and deviance are normal aspects in our society. He further argues that crime is a requirement in our society for the society to achieve social progress and generate solidarity.Advertising Looking for essay on criminology? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to him, the social structure in our society is what gives birth to crime. He argues that the American social structure and its structure of wealth distribution and that dream of achieving the ‘American dream’ all require crime to maintain social stability in the face of structural inequality. He argues that the nor m of achieving the American dream is through monetary stability through hard work in school and then in the economic life, but also there is an admiration for such deviant behavior like that of a robber baron who breaks all the rules in the book but achieves success; through the deviant means. Thus he concludes that in our societies especially by American standards, success is admired more than how it was gained. Success is thus emphasized more than the approved means of achieving that success (Merton, n.d.). Analyzing Gotti in the Light of the Above Theories Analyzing Gotti’s criminal activities by using the above two criminal theories, we find that both apply in some ways or the other. We are told that that Gotti started his criminal activities as a young boy of 12 years. By interacting with his peers at that tender age, he was able to be their leader and was unable to stay crime free. He later admired the Gambino family gang and by his association with them, he knew that b y committing more serious crimes he could rise in ranking. He had greater influence in his criminal activities by virtue of his earlier association in crime (Smith, 2010). The second theory above by Sunderland also does describe Gotti’s deviance remain in crime although it is not the right norm to achieving the American dream but all in all, who cares as long as he has achieved it; by being rich in monetary value. People admired his success despite the means, he was the boss of ‘a new York City Gambino Crime Family and he was later to become the most powerful crime boss of his era. He had an outspoken personality and used to wearing expensive clothing earning him the name â€Å"The Dapper Don’.Advertising We will write a custom essay sample on Organized Crime – John Gotti’s Analyze specifically for you for only $16.05 $11/page Learn More This is a life most American consider â€Å"the American Dream’ and by any standards Gotti had achieved it despite the means. This seems used to keep him tight in crime and show off that despite how he achieves his American dream, he still lived large (Smith, 2010). Types of Criminals Gangs Criminal Gangs, Cultural Gangs and Entrepreneurial Gangs A sociological professor at New York University Jerome Skolnick has identified two types of criminal gangs; neighborhood based gangs (cultural gangs) and entrepreneurial gangs. Cultural gangs are the traditional turf oriented based in the neighborhood and involved in a number of crimes. Entrepreneurial gangs do exist purposely to gain wealth by criminal activities like that of sale of illegal drugs, manufacturing and or distributing such drugs (smith, 2010) Gangster Disciple Gangster Disciple is a gang based in a neighborhood in Chicago. They have one major cultural background and despite the fact that they have expanded their operations into other places outside Chicago, they have their roots still based in the Chicago neighborhood. They are thus classified under cultural gangs (Smith, 2010). Conclusion Criminal activities take many forms. There are many theories which explain how criminal activities and how each is applied will depend on different circumstances. References BBC. (2002). John Gotti: The Teflon Don. BBC News. Retrieved from http://news.bbc.co.uk/2/hi/americas/1370984.stm Merton, R. (n.d.). Robert Merton: Anomie Theory. Retrieved from http://www.d.umn.edu/cla/faculty/jhamlin/4111/Merton/MertonAnomie.htm Mustain, G and Capeci, J. (2002). Mob star: the story of John Gotti. New York, NY: Alpha.Advertising Looking for essay on criminology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Smith, N. (2010). Skolnick’s Gang Types. Web. Vandelay, A. (2010). Edwin Sutherland’s Differential Association Theory of Criminology. Associated content. Web. This essay on Organized Crime – John Gotti’s Analyze was written and submitted by user Larry Nielsen to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Black Paths of Leadership essays

Black Paths of Leadership essays Booker T. Washington, W.E.B. Dubois, and Marcus Garvey were all leaders in a black community that was struggling to earn rights that they had strived for for so long. In America, blacks were still without a home, as they were titled citizens yet did not really live the life of a citizen. Blacks were separated from society, as separate but equal became legal and was thought of as fair by the whites of the nation. In an epoch when times were rough, these three men made valiant efforts to relieve these African-Americans of the pain they had suffered for so long. Booker T. Washington was born a slave and began his life without formal education. It was this fact that led to him to desire education for all blacks. After working since he was nine years old, he enrolled at the Hampton Institute when he was sixteen years old. After graduating, he spent a few years as a teacher and understood that his role as a teacher could change the situation of many of his fellow blacks. He left his home and began work at Tuskegee Institute, which became a prominent institution in Alabama. Washingtons main strength lied in the fact that he was practical, and wanted to teach practical skills to blacks. This method he figured, would enable blacks to integrate into society as quickly as possible. His main weakness however lied in the fact that Washington often acted as though he was a dictator. Regardless, Washington helped to improve equality in this country. W.E.B Dubois was a well-educated man, a fact that enabled him to work on setting new standards for blacks. Dubois was born in Great Barrington, Massachusetts. In this town, he was the first black to graduate from his high school, a trend that would continue for much of his adult life. After attending Fisk University, he became the first black to earn a Ph.D. from Harvard University. After his days of education were over, he began to return the favor by teaching. H...

Australian government disability policy Essay Example | Topics and Well Written Essays - 1500 words

Australian government disability policy - Essay Example The latest research surveys conducted by global disability association illustrated that, out of the total current worlds’ population; approximately 10 percent are found to be disabled in one way or another. However, it is still contrastingly clear that, disabled persons form the minority on the society. Despite the fact that, communities have been sensitised to recognize the disabled like any other member of the society, persons with disability are still prone to subjection of acts of violence and rape. The offenders are likely to get a way scot free without legal intervention. This is the main reason as to why the federal Government of Australia has enacted the disability policy to ensure fairness and equal opportunities in all roles within the society. Integration of the disability policy Since it had been brought to the limelight that, people associated with disability are often assumed with a lot of neglect in most of the societal structure. The Australian Government, ther efore, pushed for their recognition just as any other normal citizen in the federal republic. To start with, the Government enacted equalization of persons with disability act to drive a sense of equity in the delivery of services and equitable sharing of responsibility in favour of the disabled persons so that, they can enjoy the same kind of life associated with able members of the society. According to this act, the federal government has put in place mandatory policy to all the institutions offering any form of employments both at private and state level to empower and exercise right of the disabled person (Paun 2006). This authority has been designed to be far much felt both in rural and urban areas where the disabled human resource who are otherwise recognised as to able are differently given equal opportunities to ascertain productive employment with respect to the labor market. The basic advantage of this policy is to avert any form of discrimination of persons perceived to be disabled and no obstacles should be brought in their way while pursuing employment. Besides, the Australian federal Government has ensured harmony and integration of disabled persons into open employment. It has offered support which is being driven through different kinds of measures such as offering vocational training for persons considered to have severe physical problems and disadvantaged from joining higher levels of education. With respect to vocational training, talent development and a skilled perfection is made as a way of making them to achieve equal status like the other members of the society (Paun 2006). Some amongst the advantages of this policy is that, the state provides a lot of incentives to the disabled through what is called the quota schemes. Such invectives come in terms of reserved openings and employment opportunities which are specifically meant for the disabled. Besides, they are given fair opportunities in accessing loans at affordable interest rates a nd grants with sufficient settlement duration of repayment, and this makes them feel the advantage of entrepreneurship. However, for this not to be visualized as undue advantage to the rest of the society, strategies can be put in place to disburse incentives to a group or combination of both able and disabled persons so as to avert unfairness or biasness. Moreover, the government is very much considerate and has subsidised the tax collected from such persons and has instead facilitated compliance in terms of offering contracts besides funding and other technical assistance to the institutions that has put in recognition to employ persons with disabilities. This acts as an additional support in generation of returns helping in the collective support in building of the society in all aspects of personalities (Vosko 2006). The Australian National council, a body, which supports the awareness of persons with disa

Marketing Performance Report - CUERO Ltd Essay Example | Topics and Well Written Essays - 1000 words

Marketing Performance Report - CUERO Ltd - Essay Example He had been successful in creating a brand identity for different product lines such as Leathercraft, Ritz and Savoy, also changing name of the shops to ‘Shoeshop’ after purchasing them from the Dent Group. Earlier, Wood had a market niche for only two types of foot wears, the hand-crafted men’s shoes and boots of quality construction for commercial usage but when he saw an opportunity to diversify and cater to other market areas, he grabbed the chance of acquiring 60 independent shops of the Dent Group to cover wider areas for the sale of his company shoes. All the shops sold by the Dent Group were located at premium sites in 60 different towns and cities. This was a huge marketing strategy initiative on the part of Frank Wood to expand business (Case Study). It is very interesting to acknowledge that the company did not run any advertisement initiatives for marketing of the foot wears manufactured at the in-house facility in the mid-twenties. It achieved customer recognition on tradition, location and branding. The company made use of only selective marketing tools; it did not indulge in direct marketing as a promotional strategy. Generally, companies follow an integrated marketing strategy (IMS) for improving customer focus. IMS promotes the sale of goods and services through internal marketing, print media and other levels of integration such as Horizontal, Vertical, Internal, External and Data integration (MMC 2009). CUERO Ltd. in stead relied on one major acquisition of all stores of a popular brand, leveraging from the bargain financially and changing the brand name of the acquired shops to ‘Shoeshop’. CUERO Ltd. relied on its own sales stores in stead of developing a public relations strategy. Sales stores located on premium shopping locations by its brand name through a network of its own sales and marketing teams in 60 small and big towns did the marketing and promotion function (Case Study). CUERO diversified its manufacturing of shoes into children’s segment of customers long time back, thus, capturing a huge potential of the children’s shoes market. It helped greatly in earning huge profit margins as it opened another manufacturing plant to cater to the newly acquired niche area of children’s shoes. Till 1990, the company performed very well even amidst non-conducive market environment prevailed upon from the opening of super markets, contraction in the UK shoe manufacturing industry, sourcing of foot wears from outside and changing trends in foot wear industry. Competitive rivalry was also ignored because of the sound financial position of the company (Case Study). Marketing functions were controlled centrally from the Head Office, managed with the help of limited staff including one marketing manager, three merchandisers, four product managers, three sales people, one resource to deal with advertising and two support staff. For any other competitive firm, this strength of marketing team could have been insufficient but CUERO managed on the previously earned reputation, as the bosses wanted the staff to strictly tow the traditional line (Case Study) Pricing policy was rigid as merchandisers added the fixed and pre-settled ratio of profit on the actual cost of foot wear irrespective of the market dynamics. Innovation was rarely allowed to the merchandisers; all innovation was limited and tailored to back up the product design inside the factory premises only. The promotional tool, thus, was not fully exploited by the company. Good thing was that market analysis was done statistically on product style, colour and price to get first-hand information of the market trends but it was unfortunate that the gathered data was not us ed intelligently on the name of following traditions of the company. No leverage could be achieved from the gathered information

Tale of Two Cities Essay Example for Free

Tale of Two Cities Essay In the novel, â€Å"A Tale of Two Cities†, Charles Dickens says that the era of the French Revolution was an era of paradox. He also says that the period was so far like the present period. This mean that our era isnt that different than the period of the French Revolution. This means that our era is also an era of paradox. The reasons why I believe that our era is also an era of paradox is that we have more, but are grateful less; we have more knowledge, but less judgment; and we have done larger things, but not better things. I believe that our era is also an era of paradox because we have more, but are grateful less. An example of this would be the larger houses we now have. Due to these larger houses, families are drifting apart. In the past, families of five or even seven children would all live in a three bedroom apartment. These families were as close as ever, they depended on each other. Now that everyone is moving into larger houses, these families are becoming more distant to one another. These larger houses may seem amazing because of how many bedrooms it has or how much space there is, but it is also breaking the families that live in it. Since there is more space, the siblings arent always in each others shadows anymore. The siblings also dont need to depend on each other as often because they are all in different parts of the house doing their own thing. Another example of this would be the expansion of infrastructure. We are building more highways and submissions which is giving others a bet ter, more comfortable way of living. However; because we are continuing to expect more, infrastructure is destroying what used to be. We are losing our natural resources and our farms from which our food comes from. In the past, we would be able to just walk down to the farm to pick up our groceries, now we have to drive to the grocery store however miles away to buy even a carton of milk. This is why I believe that our era is also an era of paradox. I believe that our era is also an era of paradox because we have more knowledge but less judgment. An example of this is the destruction due to technology. With technology constantly changing, there is no end to what we can do. Although this sounds amazing, we are forgetting that technology has caused many problems, from global warming to health problems like myopia and cancer. We are exposed to x-rays with TVs, computers, and other technology. Although many say technology makes looking up information and communicating with people a breeze, whatever you are doing on the computer, radiation is still emitted. Another example of this is the impact of technology on childre n. We live in a world of iPads, flat screen televisions, smart phones, GPS navigation systems, electric cars, and the Internet. Children now   are growing up in the fast-moving digital age. Now, toddlers can learn to count, learn to say the ABCs, learn to draw, learn their first words and recognize animal sounds, all on the iPad. At the touch of a screen, you can download all kinds of applications for your child. It is amazing, and a little scary. They are growing up learning to use a smart phone before they can even talk. The problem with this is that children have been introduced to many technological devices that is potentially pushing them into solitude. This is an alarming trend that has developed with the advent of the 21st century. Technology has taken over human lives. The younger generation nowadays would rather sit at home and chat with their friends over the Internet rather than going out and making new friends or playing with their existing friends. Whereas twenty or t hirty years ago, children use to past their time in the sandbox and put on puppet shows for their parents. This is why I believe that our era is also an era of paradox. I believe that our era is also an era of paradox because weve done larger things but not better things. For example, today, we enjoy a much safer, uncontaminated food supply, and a far more varied diet, than our parents and grandparents did. This has produced successively taller, sturdier, and healthier generations in this century. In addition, fortifying food with various nutrients, such as iodine added to salt and B vitamins added to flour, has prevented hundreds of thousands of cases of debilitating disease, and has done so in a manner that requires little or no effort from the people who benefit. However, while scientists discover how to modify our foods, we cant even figure out how to stop poverty. Its great that our nutrition has become safer to eat, but in some countries, people have no food at all. I believe that helping stop poverty and helping these poor countries receive even a loaf of bread is more important then spending months on how to figure out what chemicals to add to certain foods to make it more â€Å"safe†. Another example is how we have gone to the moon and back but yet, we cant even say hello to our new neighbor. Going to the moon is a great thing because it helped us discover so many things about our universe and has pursued scientific activities that address fundamental questions about the history of Earth, the solar system and the universe and about our place in them. However, if we are able to do all this, why cant we do something as simple as saying hello to our new neighbor. I believe that this is because we are too busy’ to make ourselves known to those who live nearest to us, or because others fear they will ‘have nothing in common’. Also, many of us treat our neighbors like ‘caretakers’ -calling on them only when they need something. There is not one thing about this that is okay. This is why I believe that our era is also an era of paradox. I believe that our era is also an era of paradox because we have more, but are grateful less; we have more knowledge, but less judgment; and we have done larger things, but not better things. As Charles Dickens s ays in his novel â€Å"A Tale of Two Cities†, that the period was so far like the present period. This means that our era isn’t that different then the era of the french revolution. Even though it was many years ago, our era is also an era of paradox. We as humans are still doing things we believe is helping our society but is also destroying it at the same time. Therefore, no matter the era, our periods stay the same, more or less. Saint Francis Xavier C.H.S Charles Dickens novel â€Å"A Tale of Two Cities† Essay- How is our era also an era of paradox? Submitted to: Mr. Hamilton Submitted by: Christina Moskovic Date Due: September 9th, 2013

The Effects Of World War One On Canada?s People Essay -- essays resear

When Britain called on Canada to help in World War One, Canadians dutifully volunteered. Many Canadians thought that this would be a glamorous adventure that they could not miss. However, Canadians were in for a rude awakening as this glamorous adventure turned out to be more than they bargained for. This was a new kind of war, one that cost Canadians dearly. Poor organization among troops, appalling war conditions Canadians endured and lack of effective leadership that did not support the best interests of Canadian troops all contributed to the pointless suffering Canadians endured in this supposed glamorous adventure. In the beginning, the poor organization among the troops resulted in some of the mishaps that occurred in battle. In particular, soldiers were all very inexperienced and needed a great deal of training. â€Å"Many recruits had only two hours of target practice a day-not nearly enough to prepare them for battle† (Newman 139). These green soldiers went into battle only knowing the basic necessities of combat. Without these vital techniques and lack of practice, the basic Private stood a slim chance of survival in the front lines. Poor organization was also evident when equipment was being outfitted for the Canadian troops. â€Å"On one occasion a load of boots arrived, all for the right foot† (Newman 139). As well, when Canadian troops were given equipment, it was often found to be inadequate. A Canadian soldier commented, â€Å"We have been given new black boots, magni...

Fast Food Annotated Bibliographydocx Essay

Over the years fast food have become a multi-billion dollar business all over the world. They are known for their swift service, affordable prices, and tasty, yet unhealthy food. There are a number of factors that can cause obesity and one of them is the colossal intake of fast food that many people consume worldwide. One third of American adults are obese today and fast food is a major reason why. Fast food restaurants are known for having foods high in calories, Trans fat, sugar, salt and carbohydrates. The question today is should fast food be blamed for the high rates of obesity? The reasons vary. Some people think that the cheap prices and the high in fats food make it easier to access to the food and to consume it. Another reason why people choose fast food is because of the incredible low fares. Some evidence suggest that many people cannot afford to buy healthier food, while some suggest that people think that everyone has the right to choose what they put in their mouth. Though fast food is not the only factor contributing to obesity, it is one of the major factors that needs to be addressed in the conversation surrounding the obesity epidemic. Currie, Janet, Stefano DellaVigna, Enrico Moretti, and Vikram Pathania. â€Å"The Effect of Fast food Restaurants on Obesity and Weight Gain. † American Economic Journal: E economic Policy 2. 3 (2010): 32-63. Print. Ogunrinde 2 This article is comparing how the proximity of fast food restaurants affects the rates of obesity between three million pregnant women and three million children (32). The article spotlights what the rate of weight increase would be depending on where the fast food restaurant would be located. Over several years of this experiment they focused on ninth graders in California, and pregnant women in Michigan, New Jersey, and Texas who had already had at least two children over a course of fifteen years. The authors discovered that ninth graders who had fast food restaurants within 0. 10 of a mile from their school had a 1. 7 percent chance of gaining more weight rather than a ninth grader who went to a school with fast food restaurants 0. 25 miles away (33). In pregnant women they found that having fast food restaurants approximately 0. 5 miles from where they lived resulted in a 0. 19 percentage contingency of them gaining weight. They also found that the more fast food restaurants there were in an area greatly affected obesity although the closeness of fast food restaurants did not affect obesity. The article states that although there is a clear increase in weight gain due to the supply of fast food restaurants, there is no distinguishable increased rates in obesity and weight gain due to the proximity of the restaurants, which made the authors come to the conclusion that fast food does have a major effect on weight gain and obesity rates. This article is featured in the American Economic Journal: Economic Policy which is known for publishing a myriad of topics all relating to economics. Some of the topics include public economics, urban and regional economics, law and economics, environmental and natural resource economics and many more. This article was written by four distinguished authors. Janet Currie, Stefano Della Vigna, Enrico Moretti, and Vikram Pathania. Janet Currie works in the Department of Economics at the Columbia University. Stefano Della Vigna and Enrico Moretti Ogunrinde 3 both work in the Department of Economics at the University of California at Berkley. Vikram Panthania works at Cornerstone Research in San Francisco, California. The article was published in August 2010 and during this time McDonald’s had already established 31,000 plus restaurants worldwide which is another reason why there is a visible rise in weight gain because of the numerous supply of fast food restaurants available. The sole purpose of this article was to see the effect of fast food on weight gain and obesity rates. Young, Lisa R, and Marion Nestle. â€Å"Portion Sizes And Obesity: Responses Of Fast-Food Companies. † Journal of Public Health Policy 28. 2 (2007): 238-48. Print. This article talks about portion size and its effect on weight gain and obesity rates. In 2001 the US surgeon general made a â€Å"call to action† on the obesity epidemic. The call of action addressed the obesity epidemic as a major public health problem and their plan was to help Americans in eating healthier and having more physical activity so they could maintain a healthy body weight. He challenged fast food restaurants to lower their portions in their foods. For example MacDonald’s had â€Å"super-size me† fries which were 7. 1 fl oz. Burger King had the â€Å"King† size which was 6. 9 fl oz., and Wendy’s had the Great Biggie which was 6. 7 fl oz. The large portions of fries, hamburgers, and soft drinks in fast food restaurants were starting to correlate with the weight gain in many adults and children. As the years went by the fast food restaurants started lessening their portions in some places and other times they would just change the name. Wendy’s â€Å"Biggie† became a medium and its â€Å"Great Biggie† became a large. McDonald’s gave away with the super-size me, Burger King got rid of the â€Å"King† size fountain drinks, and Wendy’s removed the â€Å"Great Biggie† French fries from their menu. What the fast food restaurants were required to do though was put the number of calories on the menu for each food item. Ogunrinde 4 This article is published in â€Å"The Journal of Public Health Policy†. JPHP is connected with the World Federation of Public Health Associations. This journal discusses public health policies and the many controversial topics concerning it. The authors of this article are Lisa Young and Marion Nestle. Lisa Young is a professor at New York University in Nutrition, Food Studies and Public Health. Marian Nestle likewise is a professor of Nutrition, Food Studies and Public Health at New York University. This article was published in 2007, which is pretty outdated and a lot of things have changed in the fast food industry since then. At that time restaurants like MacDonald’s, Burger King and Wendy’s had very large portions of food but they have since lowered their portion size in mainly their fries and soft drinks. Jeffery Robert, Baxter Judy, McGuire Maureen, and Linde Jennifer. â€Å"Are Fast Food Restaurants An Environmental Risk Factor for Obesity? † Are Fast Food Restaurants an Environmental risk Factor for Obesity? 3. 2 (2006). Web. In this article the authors are studying fast food restaurants as an environmental risk factor for obesity. What they discovered out was that eating out at fast food restaurants, did indeed result in weight gain and poor eating habits. They discovered that people with children and people who often worked outside of the home tended to eat at fast food restaurants more. They also found that people who lived within a two mile radius of a fast food restaurant was more likely to frequent fast food restaurants along with regular restaurants. There was a connection between the geographic location and the amount of times people went to a fast food restaurant. This article was published in the International Journal of Behavioral Nutrition and Physical Activity. This journal is available for anyone to see and it is peer reviewed. IJBNPA focuses on physical activity and the behavioral aspects of dieting. The authors of this article are Ogunrinde 5 Robert Jeffery, Judy Baxter, Maureen Mcguire, and Jennifer Linde. Robert Jeffery received his Ph. D. in Psychology at Stanford University and currently is the Director at the University of Minnesota Obesity Prevention Center, Academic Health Center, Minneapolis, MN. Judy Baxter is an Associate Professor at the Community and Behavioral Health Colorado School of Public Health. Maureen Mcguire works at Guidant Corporation, Cardiac Rhythm Management Group. Jennifer Linde received her Ph. D. in Clinical Psychology from the University of Iowa. She currently is an associate professor at the Division of Epidemiology & Community Health, University of Minnesota. They are all experts in their fields which makes them very qualified to publish this article. Lorna,Fraser,ClarkeGraham,CadeJanet,andEdwardsKimberly. â€Å"FastFoodandObesity: A Spatial Analysis in a Large United Kingdom Population of Children Aged 13–15. † American Journal of Preventive Medicine 42. 5 (2012): 77-85. Print. This article identifies how there is an obesity epidemic all over the world in children and in adults. It points out how fast food is a major contributor to the obesity epidemic. Their main focus in this experiment is to find out the relationship between fast food consumption and obesity. They conducted the study by getting a group of 4827 participants and surveying them on their fast food habits. They found that almost half of the participants ate fast food. Some of the participants only ate it once a month, some every two weeks and some participants ate fast food three to four times a week. They came to the conclusion that people who consumed fast food regularly had a higher BMI than the people who did not consume as much, also that people should be more informed of the nutritional values in fast food. The article was published in the American Journal of Preventive Medicine. They publish articles on prevention research, teaching, and practice and policy. Their papers focuses on many Ogunrinde 6 different topics like infectious disease, nutrition, diabetes, obesity, and so much more. Lorna Fraser received her Ph. D. from the School of Geography, University of Leeds. Graham Clarke is a Ph. D. holder and a professor at the School of Geography, University of Leeds. Janet Cade is also a Ph. D. holder and works at the Nutritional Epidemiology Group, School of Food Science and Nutrition, University of Leeds, Leeds, United Kingdom. Kimberly Edwards has a Ph. D. and works at the Centre for Sports Medicine, University of Nottingham. The article was published in May 2012. Poti, J. M. , K. J. Duffey, and B. M. Popkin. â€Å"The Association of Fast Food Consumption with Poor Dietary Outcomesand Obesity among Children:Is Itthe FastFood or theRemainder of the Diet? † American Journal of Clinical Nutrition 99. 1 (2014): 162-71. Print. This article is trying to figure what is causing obesity among children. Is it the huge consumption of fast food or is it the remainder of their diet? They conducted this experiment by studying a group of 4466 children from the ages of 2-18, by studying their eating habits and dietary patterns. What they found out was that half of the children in the study ate fast food and the other half consumed a western dietary pattern which consisted of red meat, desserts, and fatty food. The result was that there was a greater connection with the non-fast food diet that affected obesity in people. Despite fast food consumption having a great connection with obesity they discovered that a non-fast food diet had a stronger bond with obesity. This article was published in The American Journal of Clinical Nutrition. This journal is a remarkably rated peer-reviewed journal in the nutrition and dietary category. It publishes articles on topics like obesity, nutrition, disease, vitamins, and energy metabolism. The AJCN has been selected as one of the top 100 influential journals by the Special Libraries Association. Jennifer Poti is a graduate research assistant at the University of North Carolina at Chapel Hill. Kiyah Ogunrinde 7 Duffey hold a Ph. D. in Nutrition and her research focus is that factors that causes adults to become overweight. Barry Popkins received his Ph. D. from Cornell University and is an obesity researcher and a professor of nutrition at the University of North Carolina at Chapel Hill. The article was published on October, 13, 2013. Trushna, Shah, Purohit Geetanjali, Pillai Nair Sandhya, Patel Bhavita, Rawal Yash, and Shah R. â€Å"Assessment of Obesity, Overweight and Its Association with the Fast Food Consumption in Medical Students. † Journal of Clinical and Diagnostic Research 8. 5 (2014): 5-7. Print. This article is focusing on the correlation of consuming fast food and how it affects your BMI. They used a 147 medical students for this research study and they filled out self-questionnaires describing their physical appearance like weight, height, and age. They found out that 90 percent of the students have eaten fast food, and that 34 percent of those students were pre obese and obese. At the end of the study they found out that 90 percent of the medical students had fast food in their diet but only 22. 45 percent and 9. 52 percent were pre obese and obese. Eating more fast food and having less physical activity caused them to have a higher BMI. The article was published in the Journal of Clinical and Diagnostic Research. Their aim is to publish the discoveries of doctors and new researchers. Trushna Shah and Sandhya Pillai Nair are both assistant professor in the department of biochemistry in Gujarat, India. Geetanjali Purohit is an assistant professor in the department of physiology in Gujarat, India. Bhavita Patel is a Ph. D. student in the Department of Biochemistry in Gujarat, India. Yash Rawal is an undergraduate student and works in the department of biochemistry in Gujarat, India. R. M. is a professor and head of department in the Department of Biochemistry in Gujarat, India.

Marketing Plan For A Business Plan - 1159 Words

First Things First: Before you start tutoring, it s important to create a business plan, determine your company’s specialization and create a company image that sets you apart from the competition and attracts your target market. Draw up a Business Plan and Name Your Business: Name your tutorial business if you have not already done so. Brainstorm a list of names with the help of friends, family members and business partners. Choose a name that stands out and communicates your business’s unique focus and image. Create a document that describes the focus of your business. Decide how you will provide tutorial services. Outline the services you will provide and include areas of specialization. Do your research, make a list of ways that you can distinguish yourself from competitors through lower prices, specialized services or specific expertise. Include a section in your business plan that describes your marketing plans, pricing and supplies etc. In Your Business Plan you Should Consider: Scope: For our purposes scope as the size of the potential market that you targeting, both geographically and population-wise. For instance if you are a College Graduate planning to offer Math tutoring to students in your community, then your business scope will be small and so will your startup costs. In fact, you could probably launch your business for next to nothing. You could market via word-of-mouth and do your tutoring at home, in the school library or even online via Skype. IfShow MoreRelatedThe Marketing Plan For The Business Plan858 Words   |  4 Pagesimportant to protect it and continue the development and positioning it in the market. Therefore, there are numerous models of communication plans, the firm should use the one they find appropriate for them. In essence communications plans have several disciplines that interrelated and in synergy would support the business plan can create an effective communication plan with results potentially beneficial to the positionin g of the brand. These disciplines are: advertising, paid search, social media, customerRead MoreMarketing Plan For A Business Plan1241 Words   |  5 Pages Marketing Plan As I navigated my way through the business plan provided to me by ChopSaver, I saw that they had a clear and concise marketing plan. Currently ChopSaver is sold online and in over 9,000 U.S. retailers, including over 7,000 CVS Pharmacy locations nationwide. When asked how they market their product, ChopSaver replied, â€Å"As a brand with a unique and authentic story behind it, we utilize both social media and public relations to tell the story. The musical part of the brand lends itselfRead MoreMarketing Plan For A Business Plan1266 Words   |  6 Pagesgrow health hair.† 2) Next, create an outline for a business plan by answering the following â€Å"nine questions every business plan should answer†: 1. Who is the customer? The customer is the party that will receives or consumes my products and has the ability to choose between different products and suppliers. The customers for my products would the working moms, housewives and dads in my local area. I would like to start by selling and marketing my product to them firms because I know how I can reachRead MoreMarketing Plan For A Business Plan1445 Words   |  6 PagesMarketing plan is very important and pretty much to the overall financial and business plan. This plan is the way to success, and it is breaks down into two components that will enable The Sub Shop to perform marketing activities to provide a solid return on investment. Plan is designed to complete the business plan, but is also a way for company officers to get a handle on the external and internal factors that will influence the company s success in the Ashland market. The following topicsRead MoreMarketing Plan For A Business Plan1268 Words   |  6 Pagesare invested in making this a business not creating a hobby business for the sake of brewing beer. Therefore, a written business plan is in existence. A written business plan would have been required to secure the government loan. ï‚ · A business plan should be a working document, not created and then placed in a drawer. It should remain on the desk as a reminder of the objectives and goals set forth initially and revised as the business grows and adapts. Every business owner has a goal of profitabilityRead MoreMarketing Plan For A Business Plan792 Words   |  4 PagesMarketing Plan A well-developed marketing plan will provide many benefits. For example, it will help Priority attract clients, keep marketing efforts aligned with the organizations mission and goals, and enable leaders to effectively evaluate the market environment in which they plan to operate. Since Priority is attempting to enter a new market, their marketing plan should emphasize strategies that will enable them to build their client base and gain market share. Additionally, Priority expectsRead MoreMarketing Plan For A Business879 Words   |  4 PagesA marketing plan completely relies on the marketing strategy which have been used in order to create a solid business plan for any corporate. In absence of strategies, it s an impossible to get large use of market plan. In terms of getting incentive benefits from a business, market plan gives a blueprint outlines of marketing efforts which have to be done to raise good business. A market plan is aimed to create incentive pay plans for business employees to satisfy the business corporate objectivesRead MoreMarketing Plan For A Business1200 Words   |  5 PagesGrowing your business can be a daunting task in today’s business and economic conditions. Competition is fierce in almost every trade. To carve out your own niche in a highly competitive market, you need to align your business plan with your marketing plan from the get-go. Customers today are influenced by several elements In addition to running your business, marketing your products or services has now become a full-fledged endeavor that is crucial to the promotion of a business. The promotionalRead MoreMarketing Plan For A Business Plan Competition1715 Words   |  7 PagesReview Research shows that business plan competitions throughout time have always provided a substantial opportunity to improve entrepreneurial education. Student entrepreneurs originally were interested in business plan competitions because it was a place for them to create and pitch their business ideas to real investors and get incredible feedback. However, over time, the location of the competitions, the people competing in the competitions, the robustness of business plans, and the outcome of theRead MoreMarketing Plan For A Business Essay2071 Words   |  9 PagesThe success of any business lies in marketing, both internally and externally. The overall marketing aspect covers advertising, public relations, promotions and sales. Mokhtar Wan-Ismail (2012), citing Panayides definition states marketing is ‘†¦the process of planning and exacting the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges and satisfy organizational objec tives’. Without marketing, a business may offer the best products or service in an industry