Australian government disability policy Essay Example | Topics and Well Written Essays - 1500 words

Australian government disability policy - Essay Example The latest research surveys conducted by global disability association illustrated that, out of the total current worlds’ population; approximately 10 percent are found to be disabled in one way or another. However, it is still contrastingly clear that, disabled persons form the minority on the society. Despite the fact that, communities have been sensitised to recognize the disabled like any other member of the society, persons with disability are still prone to subjection of acts of violence and rape. The offenders are likely to get a way scot free without legal intervention. This is the main reason as to why the federal Government of Australia has enacted the disability policy to ensure fairness and equal opportunities in all roles within the society. Integration of the disability policy Since it had been brought to the limelight that, people associated with disability are often assumed with a lot of neglect in most of the societal structure. The Australian Government, ther efore, pushed for their recognition just as any other normal citizen in the federal republic. To start with, the Government enacted equalization of persons with disability act to drive a sense of equity in the delivery of services and equitable sharing of responsibility in favour of the disabled persons so that, they can enjoy the same kind of life associated with able members of the society. According to this act, the federal government has put in place mandatory policy to all the institutions offering any form of employments both at private and state level to empower and exercise right of the disabled person (Paun 2006). This authority has been designed to be far much felt both in rural and urban areas where the disabled human resource who are otherwise recognised as to able are differently given equal opportunities to ascertain productive employment with respect to the labor market. The basic advantage of this policy is to avert any form of discrimination of persons perceived to be disabled and no obstacles should be brought in their way while pursuing employment. Besides, the Australian federal Government has ensured harmony and integration of disabled persons into open employment. It has offered support which is being driven through different kinds of measures such as offering vocational training for persons considered to have severe physical problems and disadvantaged from joining higher levels of education. With respect to vocational training, talent development and a skilled perfection is made as a way of making them to achieve equal status like the other members of the society (Paun 2006). Some amongst the advantages of this policy is that, the state provides a lot of incentives to the disabled through what is called the quota schemes. Such invectives come in terms of reserved openings and employment opportunities which are specifically meant for the disabled. Besides, they are given fair opportunities in accessing loans at affordable interest rates a nd grants with sufficient settlement duration of repayment, and this makes them feel the advantage of entrepreneurship. However, for this not to be visualized as undue advantage to the rest of the society, strategies can be put in place to disburse incentives to a group or combination of both able and disabled persons so as to avert unfairness or biasness. Moreover, the government is very much considerate and has subsidised the tax collected from such persons and has instead facilitated compliance in terms of offering contracts besides funding and other technical assistance to the institutions that has put in recognition to employ persons with disabilities. This acts as an additional support in generation of returns helping in the collective support in building of the society in all aspects of personalities (Vosko 2006). The Australian National council, a body, which supports the awareness of persons with disa

Marketing Performance Report - CUERO Ltd Essay Example | Topics and Well Written Essays - 1000 words

Marketing Performance Report - CUERO Ltd - Essay Example He had been successful in creating a brand identity for different product lines such as Leathercraft, Ritz and Savoy, also changing name of the shops to ‘Shoeshop’ after purchasing them from the Dent Group. Earlier, Wood had a market niche for only two types of foot wears, the hand-crafted men’s shoes and boots of quality construction for commercial usage but when he saw an opportunity to diversify and cater to other market areas, he grabbed the chance of acquiring 60 independent shops of the Dent Group to cover wider areas for the sale of his company shoes. All the shops sold by the Dent Group were located at premium sites in 60 different towns and cities. This was a huge marketing strategy initiative on the part of Frank Wood to expand business (Case Study). It is very interesting to acknowledge that the company did not run any advertisement initiatives for marketing of the foot wears manufactured at the in-house facility in the mid-twenties. It achieved customer recognition on tradition, location and branding. The company made use of only selective marketing tools; it did not indulge in direct marketing as a promotional strategy. Generally, companies follow an integrated marketing strategy (IMS) for improving customer focus. IMS promotes the sale of goods and services through internal marketing, print media and other levels of integration such as Horizontal, Vertical, Internal, External and Data integration (MMC 2009). CUERO Ltd. in stead relied on one major acquisition of all stores of a popular brand, leveraging from the bargain financially and changing the brand name of the acquired shops to ‘Shoeshop’. CUERO Ltd. relied on its own sales stores in stead of developing a public relations strategy. Sales stores located on premium shopping locations by its brand name through a network of its own sales and marketing teams in 60 small and big towns did the marketing and promotion function (Case Study). CUERO diversified its manufacturing of shoes into children’s segment of customers long time back, thus, capturing a huge potential of the children’s shoes market. It helped greatly in earning huge profit margins as it opened another manufacturing plant to cater to the newly acquired niche area of children’s shoes. Till 1990, the company performed very well even amidst non-conducive market environment prevailed upon from the opening of super markets, contraction in the UK shoe manufacturing industry, sourcing of foot wears from outside and changing trends in foot wear industry. Competitive rivalry was also ignored because of the sound financial position of the company (Case Study). Marketing functions were controlled centrally from the Head Office, managed with the help of limited staff including one marketing manager, three merchandisers, four product managers, three sales people, one resource to deal with advertising and two support staff. For any other competitive firm, this strength of marketing team could have been insufficient but CUERO managed on the previously earned reputation, as the bosses wanted the staff to strictly tow the traditional line (Case Study) Pricing policy was rigid as merchandisers added the fixed and pre-settled ratio of profit on the actual cost of foot wear irrespective of the market dynamics. Innovation was rarely allowed to the merchandisers; all innovation was limited and tailored to back up the product design inside the factory premises only. The promotional tool, thus, was not fully exploited by the company. Good thing was that market analysis was done statistically on product style, colour and price to get first-hand information of the market trends but it was unfortunate that the gathered data was not us ed intelligently on the name of following traditions of the company. No leverage could be achieved from the gathered information