Lutz Essay Example | Topics and Well Written Essays - 1000 words

Lutz - Essay Examplelikely to stir stimulated and physical reactions from the clients, a development that is likely to negatively affect the brand image (Goshgarian n.p.). Based on the observations of Lutz, it is sad to note that people are often too short sighted to discover conservatively articulated phrases. In this case, the impact of public understanding of linguistic strategies behind ads is explored.Without a doubt, the alcohol intentness is marred by use of weasel words in attempts to lure clients into adopting drunken behaviors. In line with Lutz observations, reprize speak is a common occurrence. As a global brand, Heineken is acceptable to many as a responsibly brewed alcoholic beverage with esteemed quality. The firm has partnered with many institutions in an attempt to attain furtherance that would be essential in promoting its brand integrity. Further, Heineken has protagonisted many athletes and public figures, all targeted towards promoting its brand image. Thro ugh reviews, it is unequivocal that many youthful populations find themselves endeared to the public figures, a fact that drives them into imitating what the public figures do. Further, football is a wide accepted and followed sport across the globe. Specifically, the European champions league provides an ideal platform for various firms to seek fame. In such avenues, clients tend to endear themselves to the products on offer.Reviewing Heineken marketing strategy, the firm advertizes its alcoholic brand just onwards and after the champions league matches, creating its esteemed image as a stable firm with the capacity to sponsor the league. In this advert, the starring exhibits accurate ball shooting ability. In this sense, the brand is trying to indicate that outgo of the drink improves energy and accuracy of the client. In reality, this weasel image created is far from truth. If I were a client to Heineken, fruition that consumption of Heineken is likely to affect my stability, preventing me from exhibiting